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Search & PPC Management

Capture high-intent traffic at the exact moment customers are searching for your products or services. Our PPC team builds meticulously structured search campaigns that maximise your share of voice while maintaining strict efficiency targets.

We go beyond basic keyword targeting โ€” leveraging first-party data, sophisticated bidding algorithms, and continuous creative testing to extract maximum value from every click. Our approach combines the best of automation with human strategic oversight.

  • Google Ads (Search, Shopping, Display, YouTube)
  • Microsoft Ads (Bing) management
  • Google Shopping & Performance Max campaigns
  • Keyword research & competitive intelligence
  • Smart bidding strategy & budget optimisation
  • Ad copy testing & headline experimentation
  • Landing page conversion rate optimisation
  • Negative keyword management & quality score improvement
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Programmatic & Display Advertising

Reach your audience at scale across the open web with automated, data-driven media buying. Our programmatic team operates across leading DSPs to deliver precision-targeted display, video, native, and connected TV campaigns.

We leverage contextual targeting, first-party data activation, and advanced machine learning models to place your brand in front of the right people, in the right environment, at the right moment โ€” all while maintaining brand safety controls.

  • Demand-side platform (DSP) management โ€” DV360, The Trade Desk
  • Display, native, video & connected TV (CTV) buying
  • Contextual targeting & cookieless strategies
  • Private marketplace (PMP) & preferred deal negotiations
  • Brand safety & viewability management
  • Audience segmentation & first-party data activation
  • Cross-device attribution & frequency capping
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SEO & Content Strategy

Build a sustainable organic growth engine that compounds over time. Our SEO team combines technical excellence with content-led strategies to improve your search visibility, drive qualified traffic, and establish topical authority in your market.

We don't play the short game with SEO. Our approach is built on comprehensive technical foundations, strategic content creation, and ethical link-building that delivers long-term, compounding results.

  • Comprehensive technical SEO audits & implementation
  • Keyword research & search intent mapping
  • Content strategy development & editorial calendars
  • On-page optimisation & schema markup
  • Digital PR & high-authority link building
  • Local SEO & Google Business Profile optimisation
  • Core Web Vitals & site speed optimisation
  • Competitor analysis & content gap identification
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Influencer & Creator Partnerships

Authentic creator partnerships are one of the most effective ways to build trust, generate social proof, and drive purchase intent. We manage the entire influencer ecosystem โ€” from strategy and talent identification to content production and performance measurement.

Our data-driven approach to influencer marketing ensures every partnership is strategically selected based on audience overlap, engagement authenticity, and commercial potential โ€” not just follower count.

  • Influencer strategy & campaign planning
  • Creator discovery, vetting & outreach
  • Contract negotiation & compliance management
  • Content briefing & creative direction
  • UGC (user-generated content) production at scale
  • Whitelisted / dark-posted ads through creator accounts
  • Performance tracking & ROI attribution
  • Affiliate & commission-based partnership structures
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Analytics & Attribution

Make smarter decisions with complete visibility into what's driving your business. Our analytics team builds custom measurement frameworks, dashboards, and attribution models that connect your marketing activity to real commercial outcomes.

In an era of signal loss, we help you build robust first-party data infrastructure, implement server-side tracking, and deploy advanced attribution models that give you true clarity on your marketing effectiveness.

  • GA4 implementation & custom event tracking
  • Server-side tracking (GTM Server, CAPI)
  • Multi-touch attribution modelling
  • Marketing mix modelling (MMM)
  • Custom Looker Studio / Power BI dashboards
  • Conversion API (CAPI) setup for Meta, TikTok
  • Data pipeline & warehouse integration
  • Incrementality testing & lift studies
Engagement Models

Flexible Plans for Every Stage

Whether you're a startup looking to find product-market fit or an established brand scaling to the next level, we have a plan that fits.

Launchpad

For growing brands

ยฃ2,500/month
  • Up to 2 advertising channels
  • Monthly media spend up to ยฃ15K
  • Fortnightly strategy calls
  • Monthly performance reports
  • Creative recommendations
  • Dedicated account manager
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Enterprise

For established brands

Custom
  • Unlimited channels
  • No media spend cap
  • Daily optimisation & monitoring
  • Bespoke reporting & MMM
  • Full creative production team
  • C-suite strategy sessions
  • Priority support & dedicated team
Contact Us
FAQ

Common Questions

We typically recommend a minimum 3-month engagement to allow enough time for proper testing, learning, and optimisation. That said, we don't lock you into long-term contracts โ€” our retention rate speaks for itself.

Absolutely. While we're headquartered in London, we manage campaigns across Europe, North America, and APAC. Digital marketing knows no borders, and neither do we.

Paid channels typically show initial results within 2-4 weeks as we gather data and optimise. SEO is a longer play โ€” expect meaningful organic traffic improvements within 3-6 months. We set realistic timelines during our strategy phase so there are no surprises.

Yes. Our in-house creative team produces ad creatives, video content, landing pages, and UGC-style content. We also work seamlessly with your existing creative teams and assets.

We have deep expertise in e-commerce/DTC, SaaS, fintech, health & wellness, fashion, and professional services. Our performance frameworks are adaptable to any industry โ€” we've successfully launched campaigns across 20+ verticals.

Ready to Supercharge Your Media?

Let's discuss how CIYuan can transform your marketing performance. Book a free, no-obligation strategy call today.