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About CIYuan

The Minds Behind Your Growth

We're a collective of strategists, media buyers, data scientists, and creatives united by one mission: performance that matters.

CIYuan team strategy meeting
2018 Founded
Our Story

Born From a Simple Belief

CIYuan was founded in 2018 with a conviction that too many brands were haemorrhaging ad spend without understanding what was actually driving results. Our founders — veterans from Google, Meta, and top-tier media agencies — saw the gap between big agency promises and measurable outcomes.

So we built something different: an agency laser-focused on performance, where every team member speaks the language of data, where transparency isn't a buzzword but the foundation of every client relationship, and where our success is measured only by our clients' success.

Today, CIYuan manages over £120 million in annual media spend for 85+ brands across e-commerce, SaaS, fintech, lifestyle, and professional services sectors. We're proud to maintain a 98% client retention rate — because when the numbers work, relationships last.

Our Values

What Drives Us Forward

These aren't words on a wall. They're the principles that guide every decision, campaign, and conversation.

📊

Data Over Opinions

Every recommendation, every optimisation, every strategic pivot is grounded in data. We test relentlessly, measure obsessively, and let the numbers tell us what's working — and what isn't.

🔍

Radical Transparency

No black boxes, no hidden fees, no vanity metrics. Our clients get full visibility into every penny spent, every test run, and every result achieved. Your data is your data — always.

🚀

Relentless Optimisation

Good enough isn't good enough. We're constantly iterating — refining audiences, testing creatives, adjusting bids — because the marginal gains compound into transformative results over time.

🤝

True Partnership

We don't operate as an external vendor. We embed ourselves in your business, understand your unit economics, attend your standups, and think like an extension of your in-house team.

💡

Innovation at the Edge

From AI-powered creative testing to first-party data activation, we invest heavily in staying ahead of platform changes and emerging channels so our clients are always early movers.

🎯

Commercial Accountability

We tie our performance to real business metrics — revenue, profit, LTV — not clicks and impressions. Our incentives are aligned with your bottom line, full stop.

Leadership Team

Meet the Experts

Seasoned professionals with decades of combined experience across the world's leading media platforms and agencies.

Richard Huang - CEO

Richard Huang

CEO & Co-Founder

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Emma Whitfield - COO

Emma Whitfield

COO & Co-Founder

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Marcus Thompson - Head of Paid Media

Marcus Thompson

Head of Paid Media

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Olivia Park - Head of Analytics

Olivia Park

Head of Data & Analytics

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Let's Build Something Extraordinary

We're always looking to partner with ambitious brands. If you're ready to take your performance marketing to the next level, we'd love to hear from you.

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